Cape Town · HQ
London
Dubai
Manila
Sydney
New York
Nairobi
Mumbai
São Paulo
About us
Passionate about what we do.
We work with brands across many industries, including Just Property, Hisense and ESET, and we speak plain English throughout.
2008
running paid search since
16
specialists in-house
2
offices, Cape Town and Sandton
4.7
Google rating from 26 reviews
Our story
A search agency that kept growing.
We have been doing this since before “digital marketing” was a job title, and we have added a discipline every time our clients needed one.
01
Where we started
Web SEM has been running paid search in South Africa since 2008, back when “digital marketing” mostly meant a banner ad. What began as a search agency grew as our clients did, into web, hosting, eCommerce and now AI search.
02
How we work
One team, one strategy, one dashboard. Search, paid, social, web and AI are run together rather than by separate agencies who never speak, because the channels feed each other.
03
Where we are going
People increasingly ask an assistant before they open a search engine. We have been optimising for that shift since the tools first shipped, and we treat it as core work, not an add-on.
What we stand for
Three things we won't trade.
01
Transparency
Complete openness about what we do and why. We speak plain English whatever the subject, and you can see every number on a live dashboard.
02
Client success
Professional SEO and paid services that exceed expectations, delivered by people who treat your goals as their own.
03
Innovation
The latest search and AI techniques adopted early, so our clients keep a competitive edge as the platforms change.
What we do
Seven disciplines, one team.
Leadership
The people you'll actually deal with.
Darryl Coombes
Managing Director
Gino Urbanski
Technical Director
Benice Jordan
Head of Paid Media
Paul Hutchinson
Head of Design & Development
★★★★★
“Their partnership to our business, their technical expertise, attention to detail and 24/7 commitment know no equivalent.”
Elmarie Jensen, Marketing Manager · Genesis Medical Scheme · Client since 2019
Trusted by
Wherever you are
Servicing clients across the globe.
Head office in Cape Town, a second office in Sandton, and clients wherever the work takes us. Live dashboards mean the time zone never gets in the way.
Google Premier Partner 2026. Google’s top tier for Ads agencies, awarded to the top 3% of participating companies in each country.
2
offices, Cape Town & Sandton
2008
running paid search since
Live
dashboards, any time zone
Where we are
Two offices, one team.
Head office
Cape Town
No 1 Bridgeway Road, Bridgeways Precinct,
Century City, Cape Town, 7441
Real people answer, usually the same day.
Let’s talk
Want to work with us?
Get a free SEO & AI visibility audit. No obligation, no jargon, just a clear picture of where you stand and what we’d do about it.