What we get asked
Straight answers, no hedging.
The questions we field most often, answered the way we would answer them on a call. If yours is not here, ask us and we will add it.
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Working with us
What is the primary goal of Web SEM?
To attract more of the right visitors to your website and turn them into paying customers. We build a solution around your goals rather than dropping you into a package, because the work that grows a medical scheme is not the work that grows an online store.
Do you guarantee first-page rankings?
How do you measure success?
Where are you based, and do you work with businesses outside South Africa?
Search engine optimisation
What is SEO, and why does it matter?
Search engine optimisation improves how visible your website is on search results pages by improving its content, design and structure. It matters because it changes how easily customers find you: better rankings mean more organic traffic, and more traffic from people already looking for what you sell means more revenue.
How long does it take to see results from SEO?
How do you measure SEO success?
Google Ads and PPC
What is Google Ads?
Google Ads is Google’s advertising platform, where advertisers bid to show short ads, service listings, product listings or videos. Those ads can appear in Google search results and across websites, apps and videos. Its real advantage is timing: you reach people at the moment they are searching for what you offer, and you stay in control of what you spend.
Why should I use Google Ads?
What are the key benefits?
What is the difference between Google Ads and SEO?
How much does it cost to advertise on Google?
Social media PPC
What is PPC in social media?
Pay-per-click means you pay each time someone clicks your ad. On social platforms those ads are shown to people selected by their demographics, interests and behaviour rather than by what they typed into a search box. The aim is to bring those people to your website and convert them, so the advertising pays for itself.
Why should my business use social media PPC?
Websites and design
What is responsive web design?
It is designing pages so they work well on any device and at any screen size. Whatever someone is using to view your website, the layout and content resize to suit it.
Why do I need a professional website?
Local SEO
What is local SEO?
Local SEO is the part of SEO focused on making your business visible in local search results on Google. It matters for any business serving a specific area: it covers optimising for local keywords, creating location-specific content and managing your local business listings.
Is local SEO different from regular SEO?
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Real people answer, usually the same day.
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Ask us anything.
If it matters to your business it probably matters to someone else too. Send the question through and we’ll answer it properly, in plain English.