Return on ad spend0+38% vs last quarter
Cost per lead0−27% vs last quarter
Conversions0+61% vs last quarter
/ 03 · Paid Media
Paid Media
Immediate, controllable, measurable demand.
Paid search in South Africa since 2008, run by a certified Google Premier Partner team. Every rand accounted for, every week.
Why it matters
Demand you can turn on today.
Paid search is the fastest way to buy qualified attention, and the only channel where you can see exactly what each rand returned.
What’s included
Everything the job actually takes.
01
Discovery & strategy
Your margins and market, turned into a channel plan and forecast.
02
Account & campaign setup
Structure, tracking and conversion measurement right from day one.
03
Precise targeting
Keyword, location, device and time-of-day targeting, tuned continuously.
04
Ad copy & landing-page testing
Creative and pages tested head to head. Winners get the budget.
05
Bid & budget optimisation
Weekly optimisation, with spend moved to what’s working.
06
Reporting & feedback
Real-time reporting and a monthly strategy call.
Tools we work in
Google Ads
Meta
TikTok
YouTube
X
Microsoft Ads
How we do it
Six steps, no surprises.
Structure and conversion tracking before a rand is spent, then weekly optimisation once real data arrives. Nothing goes live until we can measure what it returns.
01
Discovery & learning
We learn your business, your margins and what a lead is really worth to you.
02
Defining the PPC strategy
Channels, budgets, audiences and a forecast you can take to the board.
03
Campaign & account setup
Structure, tracking and conversion measurement built properly from the first day.
04
Performance monitoring
Daily checks on spend, quality and conversions, with alerts before anything drifts.
05
Campaign optimisation
Bids, budgets, ad copy and landing pages tested and tuned every week.
06
Reporting & feedback
Real-time dashboards plus a monthly strategy call where we agree what happens next.
In scope
Platforms we run
Google Search
Google Shopping
Display
YouTube
Performance Max
Microsoft Ads
Meta (Facebook & Instagram)
TikTok
X
★★★★★
“Web SEM assists us with our Google Ad campaigns. They are thorough and to budget. We highly recommend their service to any company who needs expert advice on Google Ads management.”
Monika Moser · Around About Cars
Trusted by
Questions about Paid Media
Straight answers, no hedging.
Still wondering? Ask us anything at info@websem.io.
How much does it cost to advertise on Google?
It varies by industry, keyword competitiveness and geography. Google Ads runs on an auction: you set a daily budget and pay per interaction, so spend stays completely under your control. We forecast realistic costs and returns before you commit a rand.
What’s the difference between Google Ads and SEO?
Why should my business use social media PPC?
Works well with
Stronger together.
Real people answer, usually the same day.
Let’s talk
Ready to be found?
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