/ 02 · AI Search
AI Search Optimisation
Be the answer, not just a result.
Your brand needs to be recognised and referenced by the large language models people now ask first. We make sure the answer is you.
Why it matters
Being named is the new ranking.
Assistants answer with one or two names. Being one of them is now as valuable as ranking first was ten years ago.
What’s included
Everything the job actually takes.
01
Business & AI visibility analysis
Where you show up today across each model, and where competitors do.
02
Conversational keyword research
The questions people actually ask an assistant.
03
Website & content audit
Is your content clear, structured and quotable? We find the gaps.
04
On-page optimisation for AI discovery
Headings, FAQs, schema and snippets built to be quoted.
05
Off-page authority building
Mentions on the sites, directories and review platforms models trust.
06
Monitoring & citation tracking
When and where each model references you, reported monthly.
How we do it
Six steps, no surprises.
Benchmark, research, restructure, then build the authority the models trust. Every citation that appears is logged and reported, model by model.
01
Business & AI visibility analysis
We benchmark how ChatGPT, Gemini, Perplexity, Copilot and AI Overviews describe you and your competitors today.
02
Conversational keyword research
We map the natural-language questions your customers ask assistants, and the answers they expect.
03
Website & content audit
We assess clarity, structure and citability, page by page, and prioritise the gaps.
04
On-page optimisation for AI discovery
Clear headings, concise FAQs, schema markup and rich snippets that models can quote with confidence.
05
Off-page optimisation & authority
Mentions on reputable industry sites, directories and review platforms that models trust.
06
Performance monitoring & citation tracking
Monthly reporting on citations, share of answers and the traffic they send.
★★★★★
“Their real-time and sophisticated reporting tools also enable their clients to track and monitor key performance areas on an ongoing basis.”
Elmarie Jensen, Marketing Manager · Genesis Medical Scheme
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Questions about AI Search
Straight answers, no hedging.
Still wondering? Ask us anything at info@websem.io.
What is AI search optimisation?
It is the work of making your brand recognised and referenced by large language models such as ChatGPT, Gemini, Perplexity and Copilot, and by Google’s AI Overviews. You will also see it called LLM optimisation, answer engine optimisation (AEO) or generative engine optimisation (GEO): they all describe the same job. Structured content, entity authority and citation tracking, across every major model.
Does it replace SEO?
How do you measure it?
Real people answer, usually the same day.
Let’s talk
Ready to be found?
Get a free SEO & AI visibility audit. No obligation, no jargon, just a clear picture of where you stand and what we’d do about it.