Social campaignIllustrative
/ 04 · Social
Social Media Advertising
Reach the people who have not searched for you yet.
Search captures demand that already exists. Social creates it. We place your ads in front of a precisely defined audience, on the platforms they already scroll, and turn attention into enquiries.
Why it matters
Reach them before they search.
Most of your future customers are not searching for you yet. Social is where you reach them first, and stay familiar until they do.
What’s included
Everything the job actually takes.
01
Channel and content plan
Which platforms, which formats, and how often, based on where your buyers actually are.
02
Creative and ad production
Image, video and carousel ads written, designed and tested in-house.
03
Audience building
Interest, behaviour and custom audiences, plus lookalikes off your best buyers.
04
Retargeting and funnels
Warm audiences moved from awareness to enquiry with a message that fits the stage.
05
Budget and bid management
Spend moved weekly to the platform, audience and creative that is actually converting.
06
Reporting and feedback
Reach, engagement, cost per acquisition and revenue on a live dashboard.
Tools we work in
Meta
TikTok
YouTube
X
GA4
How we do it
Six steps, no surprises.
Audience and creative before budget, then a fortnight of learning before we scale anything. Reach, cost per acquisition and enquiries are on your dashboard throughout.
01
Project kick-off
A detailed brief: your goals, your offer, your margins and what a good lead is worth to you.
02
Market research
An analysis of your audience and the competitors already buying their attention.
03
Strategy formation
A tailored campaign plan: platforms, audiences, formats, budget and a forecast.
04
Campaign creation
Creative built and copy written for each placement, then set up with conversion tracking.
05
Launch and monitor
We set the campaign live and watch it closely through the learning phase.
06
Continuous optimisation
Creative refreshed, audiences refined and budget moved to what performs.
★★★★★
“Laura ran Social Media: you will not find a happier, helpful, witty and more decent social media expert in Cape Town than her.”
ENVY Concierge Desk · Google review
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Questions about Social
Straight answers, no hedging.
Still wondering? Ask us anything at info@websem.io.
What is PPC in social media?
Pay-per-click means you pay each time someone clicks your ad. On social platforms those ads are shown to people chosen by demographics, interests and behaviour rather than by what they typed into a search box.
Why should my business use social media PPC?
How is it different from Google Ads?
Works well with
Stronger together.
Real people answer, usually the same day.
Let’s talk
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