Services
Six disciplines. One growth engine.
Search, AI search, paid media, web, eCommerce and local: run by one team, on one dashboard, measured by revenue. Start with what you need today and plug in the rest as you grow.
SEO
Rank & convert
01
AI Search
Be the answer
02
Paid Media
Demand on tap
03
Social
Reach beyond search
04
Web
Built to convert
05
eCommerce
Shoppers to buyers
06
Local
Own the map
07
Running paid search since
Google Premier Partner 2026
Specialists in-house
Google rating, 26 reviews
Start here
What do you need right now?
Pick one or more goals. We’ll suggest where to start and what to layer in later. No form, no email, just a straight answer.
Select a goal to see a recommended starting point.
01
Search Engine Optimisation
Rank for what matters, then turn it into pipeline.
01
Business & audience analysis
Your goals, margins and customers first, not a keyword list.
02
Keyword & intent research
The searches that lead to revenue, mapped to the right pages.
03
Technical audit & fixes
Crawlability, speed and indexing, fixed by our own developers.
04
On-page optimisation & content
Built for how Google ranks today and how AI reads tomorrow.
05
Digital PR & authority
Links and mentions from sites that matter in your industry.
Tools we work in
Search Console
GA4
Semrush
WordPress
Shopify
02
AI Search Optimisation
Be the answer, not just a result.
01
Business & AI visibility analysis
Where you show up today across each model, and where competitors do.
02
Conversational keyword research
The questions people actually ask an assistant.
03
Website & content audit
Is your content clear, structured and quotable? We find the gaps.
04
On-page optimisation for AI discovery
Headings, FAQs, schema and snippets built to be quoted.
05
Off-page authority building
Mentions on the sites, directories and review platforms models trust.
03
Paid Media
Immediate, controllable, measurable demand.
01
Discovery & strategy
Your margins and market, turned into a channel plan and forecast.
02
Account & campaign setup
Structure, tracking and conversion measurement right from day one.
03
Precise targeting
Keyword, location, device and time-of-day targeting, tuned continuously.
04
Ad copy & landing-page testing
Creative and pages tested head to head. Winners get the budget.
05
Bid & budget optimisation
Weekly optimisation, with spend moved to what’s working.
Tools we work in
Google Ads
Meta
TikTok
YouTube
X
Microsoft Ads
04
Social Media Advertising
Reach the people who have not searched for you yet.
01
Channel and content plan
Which platforms, which formats, and how often, based on where your buyers actually are.
02
Creative and ad production
Image, video and carousel ads written, designed and tested in-house.
03
Audience building
Interest, behaviour and custom audiences, plus lookalikes off your best buyers.
04
Retargeting and funnels
Warm audiences moved from awareness to enquiry with a message that fits the stage.
05
Budget and bid management
Spend moved weekly to the platform, audience and creative that is actually converting.
05
Web Design & Development
Websites built to be found, and to convert.
01
Discovery & planning
Your goals turned into a sitemap and a plan that serves search and paid.
02
UX & UI design
User-centred, responsive design you’ll be proud of.
03
Development
A modern build with bookings, eCommerce, chat and integrations as needed.
04
Speed & Core Web Vitals
Fast pages, tested across devices and browsers before launch.
05
SEO-ready structure & schema
Keyword structure and schema markup baked in, not bolted on.
Tools we work in
WordPress
WooCommerce
Shopify
GA4
Search Console
06
eCommerce Growth
More of the right shoppers, more of them buying.
01
Store audit & analysis
Where shoppers drop off and what holds rankings back.
02
Product & category SEO
Listings, descriptions and structure that rank and sell.
03
Shopping & feed optimisation
Clean feeds and Shopping campaigns in front of buyers.
04
Speed & mobile experience
Fast, mobile-friendly pages for shoppers on the move.
05
Checkout & conversion optimisation
Fewer steps, fewer surprises, more completed orders.
Tools we work in
Shopify
WooCommerce
Google Shopping
Meta
GA4
07
Local SEO & Google Maps
Own the map pack in every suburb you serve.
01
Analysis & assessment
Your local visibility, profile health and competitor map positions.
02
Local keyword research
The “near me” and suburb-level searches your customers use.
03
Profile enhancement
Categories, services, photos, posts and Q&A kept current.
04
Review management
More reviews, faster responses, a reputation that ranks.
05
Local citation building
Consistent listings across the directories Google trusts.
Tools we work in
Google Maps
Google Business Profile
Search Console
Google Ads
How every engagement runs
Plain English. Real-time numbers. No surprises.
Whatever the mix of services, the rhythm is the same: audit first, agree the plan, ship fast, then optimise every week against a dashboard you can open any time.
Audit & discovery
A free, no-obligation audit of your search, paid and AI visibility. We show you where the leaks are before you spend a cent.
01
Strategy & forecast
A channel mix built around your margins and your market, with a forecast you can take to the board.
02
Launch & build
Campaigns, content and code shipped by one team, in weeks not quarters. Nothing is outsourced.
03
Optimise & report
Weekly optimisation, monthly strategy calls and a dashboard that never sleeps. Your account manager picks up the phone.
04
Ways to work with us
Start small or go all in.
Start here
Free audit
A clear picture of where you stand across Google, paid media and AI answers, with the three things we’d fix first.
- Search, paid & AI visibility review
- Competitor benchmark
- Prioritised action list
- No obligation, no jargon
Ongoing growth
Monthly partnership
SEO, AI search, paid media and local, run continuously by a dedicated account manager and specialists in each channel.
- Dedicated account manager
- Weekly optimisation
- Live reporting dashboard
- Monthly strategy call
Defined scope
Project
A website build, a migration, a store launch or a one-off technical audit, scoped, priced and delivered by the same in-house team.
- Website design & development
- Migrations & relaunches
- Technical SEO audits
- Hosting & support after launch
Questions we get asked
Straight answers, no hedging.
Still wondering? Ask us anything at info@websem.io or read the full FAQ.
What’s the difference between Google Ads and SEO?
Google Ads is a paid service that can quickly get your website to the top of the results page. SEO is a longer-term strategy: the benefits build over time and keep paying after the work is done. Most businesses do best with both, using Ads for immediate visibility while SEO compounds in the background.
How long does it take to see results from SEO?
Do you guarantee first-page rankings?
How do you measure success?
How much does it cost to advertise on Google?
What is AI search optimisation, and do I really need it?
Is local SEO different from regular SEO?
Do you work with businesses outside Cape Town and Johannesburg?
Real people answer, usually the same day.
Let’s talk
Ready to be found?
Get a free SEO & AI visibility audit. No obligation, no jargon, just a clear picture of where you stand and what we’d do about it.