ChatGPT Optimisation
Be the brand ChatGPT names.
More buying decisions now start with a question to an assistant rather than a search box. We make your site the source ChatGPT reaches for, and prove it with referrals you can see in GA4.
Why it matters
Named in the answer, not buried in links.
ChatGPT gives one answer, not ten blue links. Being inside that answer is worth more than a second-page ranking, and the people who arrive have already read your case.
What’s included
Everything the job actually takes.
01
ChatGPT visibility audit
How often ChatGPT and SearchGPT name you for the queries that matter, and which content formats get quoted.
02
Content and query strategy
The natural-language questions your buyers actually ask, turned into answer-led sections and headings.
03
Technical and on-page work
JSON-LD schema, internal linking, clean sitemaps and a robots.txt that lets the right crawlers in.
04
Off-platform authority
Brand mentions, reviews and features on the sites and directories ChatGPT tends to reference.
05
Tracking and reporting
GA4 configured to isolate referrals from ChatGPT and SearchGPT, reported alongside your rankings.
How we do it
Six steps, no surprises.
Benchmark where ChatGPT names you today, fix what stops it quoting you, then build the authority that keeps you in the answer. Every citation and referral is reported.
01
Business goals and visibility scan
We agree the objectives, then map where you are cited today and which topics and pages matter most.
02
Conversational keyword research
We gather the question-style queries and follow-up questions that shape your headings, FAQs and summaries.
03
Answer-readiness audit
We check crawlability, internal links and schema, and whether your content gives direct, verifiable answers.
04
Optimise for discovery and extraction
Concise answer blocks, Q&As, tables and supporting media, with schema validated.
05
Authority development
Citations on reputable sites and the directories ChatGPT tends to draw from.
06
Monitor, test and iterate
We track AI referrals and refresh pages for clarity and depth as the queries and features change.
★★★★★
“Their real-time and sophisticated reporting tools also enable their clients to track and monitor key performance areas on an ongoing basis.”
Elmarie Jensen, Marketing Manager · Genesis Medical Scheme
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Questions about ChatGPT
Straight answers, no hedging.
Still wondering? Ask us anything at info@websem.io.
What is ChatGPT optimisation, and how is it different from traditional SEO?
It makes your content easy for ChatGPT to interpret, cite and surface. Traditional search ranks pages against keywords; ChatGPT composes one answer and names a few sources. The work is about being quotable and verifiable, not about position ten versus position eleven.
Why should we optimise for ChatGPT at all?
How does ChatGPT decide what to cite?
Will this help our Google rankings too?
How do you prove it is working?
Also part of AI Search
Every engine your buyers ask.
Real people answer, usually the same day.
Let’s talk
Want to be the answer?
Get a free AI visibility audit and see exactly where you are cited today, and where your competitors are instead.