Microsoft Copilot
Answers across Windows, Edge and Bing.
Copilot is built into Windows, Edge and Microsoft 365, which puts it in front of people at work all day. The content that earns a Copilot citation is the same content that earns one anywhere else, done properly.
Why it matters
Where your buyers already work.
Copilot sits inside the tools your B2B buyers use every day, so it reaches them during the working week rather than during a search session. Well-structured public content from credible domains is what it surfaces.
What’s included
Everything the job actually takes.
01
Copilot visibility audit
How often Copilot names you for the queries that matter, and which sources it prefers in your sector.
02
Content and query strategy
The prompts your buyers use at work, answered directly and structured so they can be extracted.
03
Entity and schema readiness
Schema markup, entity clarity and internal linking, so the model knows what you are and what you do.
04
Off-platform authority
Mentions, reviews and listings on the credible public sources Copilot draws from.
05
Tracking and reporting
Citation monitoring and referral tracking, reported alongside the rest of your AI visibility.
How we do it
Six steps, no surprises.
Map where Copilot cites you, make your entities and schema unambiguous, then build credibility on the public sources it draws from. Reported with the rest of your AI visibility.
01
Business goals and visibility scan
We agree the objectives, then map where Copilot already cites you and where competitors appear instead.
02
Conversational keyword research
We gather the question-style prompts your buyers use, and the follow-ups that come after them.
03
Answer-readiness audit
Crawlability, internal links, schema, and whether your content answers directly and verifiably.
04
Optimise for extraction
Answer blocks, Q&As and tables, with schema validated so nothing is left to inference.
05
Authority development
Citations and reviews on the reputable public sources generative engines reference.
06
Monitor, test and iterate
We track citations and referrals, and update pages as prompts and features move.
★★★★★
“Their real-time and sophisticated reporting tools also enable their clients to track and monitor key performance areas on an ongoing basis.”
Elmarie Jensen, Marketing Manager · Genesis Medical Scheme
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Questions about Copilot
Straight answers, no hedging.
Still wondering? Ask us anything at info@websem.io.
What is the difference between Copilot SEO and traditional SEO?
Copilot SEO is about content discovery, answer inclusion and entity or schema readiness for generative results. Traditional SEO targets keyword rankings. The technical foundations overlap heavily; the target does not.
Can we target Copilot and Gemini at the same time?
Does Copilot only use Microsoft sources?
How long does Copilot optimisation take?
How do you report on it?
Also part of AI Search
Every engine your buyers ask.
Real people answer, usually the same day.
Let’s talk
Want to be the answer?
Get a free AI visibility audit and see exactly where you are cited today, and where your competitors are instead.