Visits48,200
Product views34,700
Add to cart14,900
Purchases4,340
Conversion rate0from 5.4% before optimisation
/ 06 · eCommerce
eCommerce Growth
More of the right shoppers, more of them buying.
We improve visibility, experience and conversion rate at every step, from the product listing a shopper finds to the checkout they complete.
Why it matters
Small gains that compound into revenue.
Small gains at each step compound: a little more traffic, a slightly better product page and a shorter checkout can double revenue without doubling spend.
What’s included
Everything the job actually takes.
01
Store audit & analysis
Where shoppers drop off and what holds rankings back.
02
Product & category SEO
Listings, descriptions and structure that rank and sell.
03
Shopping & feed optimisation
Clean feeds and Shopping campaigns in front of buyers.
04
Speed & mobile experience
Fast, mobile-friendly pages for shoppers on the move.
05
Checkout & conversion optimisation
Fewer steps, fewer surprises, more completed orders.
06
Continuous optimisation
Monitor, adjust, repeat. Decisions on data, not guesswork.
Tools we work in
Shopify
WooCommerce
Google Shopping
Meta
GA4
How we do it
Six steps, no surprises.
Audit first, then the highest-value fix, measured before we move on. Listings, feeds, speed and checkout each change one at a time, so you always know what worked.
01
Audit & analysis
A full review of visibility, product listings, user experience and where the funnel leaks.
02
Strategy formulation
Priorities and targets built around margins and the products that matter most.
03
Implementation
Listings, feeds, speed and checkout improvements shipped by our own developers.
04
Monitoring performance
Revenue, conversion rate and product-level visibility tracked on your dashboard.
05
Strategy adjustment
Data-driven decisions as seasons, stock and competitors change.
06
Continuous optimisation
Proactive, bespoke optimisation so the store keeps improving month after month.
In scope
Platforms & channels
Google Shopping
Merchant Center feeds
Performance Max
Meta catalogue ads
Product schema
Conversion-rate optimisation
WooCommerce & Shopify
★★★★★
“Web SEM have consistently performed above and beyond what was requested and their attention to detail and turnaround time is outstanding.”
Michelle Merryweather · Google review
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Questions about eCommerce
Straight answers, no hedging.
Still wondering? Ask us anything at info@websem.io.
What is eCommerce optimisation?
The strategic process of improving your online store’s visibility, user experience and conversion rate: SEO for product listings, user-friendly design, effective product descriptions and a streamlined checkout.
How is it different from ordinary SEO?
How long before sales improve?
Works well with
Stronger together.
Real people answer, usually the same day.
Let’s talk
Ready to be found?
Get a free SEO & AI visibility audit. No obligation, no jargon, just a clear picture of where you stand and what we’d do about it.