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Local SEO & Google Maps

Own the map pack in every suburb you serve.

A Google Business Profile that appears exactly when nearby customers are looking, in every suburb you serve, backed by reviews and consistent listings.

Map packIllustrative
  1. Your Brand · Century City★★★★★ 4.7 (26) · Open now · 1.2 km
  2. Competitor One★★★★☆ 4.1 (9) · Closes 5 pm · 3.4 km
  3. Another Business★★★★☆ 3.9 (14) · Open now · 4.8 km

Why it matters

Nearby searches end in a visit.

Most “near me” searches end in a visit or a call within a day. The map pack is the shortest path between a nearby customer and your door.

What’s included

Everything the job actually takes.

01

Analysis & assessment

Your local visibility, profile health and competitor map positions.

02

Local keyword research

The “near me” and suburb-level searches your customers use.

03

Profile enhancement

Categories, services, photos, posts and Q&A kept current.

04

Review management

More reviews, faster responses, a reputation that ranks.

05

Local citation building

Consistent listings across the directories Google trusts.

06

Ongoing monitoring

Map rankings, calls, directions and clicks, reported monthly.

Tools we work in

Google Maps

Google Business Profile

Search Console

Google Ads

How we do it

Six steps, no surprises.

Profile and listings first, then reviews and content, then the suburbs beyond your own. Calls, direction requests and map positions are all on the dashboard.

Local SEO & Google Business Profile Optimisation
01

Analysis & assessment

We audit your profile, your map rankings and the competitors around you.

02

Keyword research

Local and “near me” searches mapped to every branch and service.

03

Profile enhancement

Categories, services, photos, posts and Q&A completed and kept current.

04

Review management

A steady flow of new reviews, and every one answered.

05

Local citation building

Consistent name, address and phone details across the directories Google trusts.

06

Ongoing monitoring

Map rankings, calls, direction requests and clicks reported month after month.

In scope

What we manage

Google Business Profile

Reviews & responses

Posts & offers

Q&A

Photos & videos

Citations & directories

Location pages

Multi-location

★★★★★

“Well done guys. Great service and great results.”

Lushes Lawn · Google review

Trusted by

Local SEO & Google Business Profile Optimisation
Local SEO & Google Business Profile Optimisation
Local SEO & Google Business Profile Optimisation
Local SEO & Google Business Profile Optimisation
Local SEO & Google Business Profile Optimisation
Local SEO & Google Business Profile Optimisation
Local SEO & Google Business Profile Optimisation
Local SEO & Google Business Profile Optimisation
Local SEO & Google Business Profile Optimisation

Questions about Local

Straight answers, no hedging.

Still wondering? Ask us anything at info@websem.io.

What is local SEO?

A subset of SEO focused on improving your visibility in local search results and Google Maps: local keywords, location-specific content and a well-managed Google Business Profile.

Is local SEO different from regular SEO?

Does it work for multiple branches?

Local SEO & Google Business Profile Optimisation
Local SEO & Google Business Profile Optimisation
Local SEO & Google Business Profile Optimisation

Real people answer, usually the same day.

Let’s talk

Ready to be found?

Get a free SEO & AI visibility audit. No obligation, no jargon, just a clear picture of where you stand and what we’d do about it.