Thinking out loud on search & AI.

Google AI Mode is genuinely useful and not hype, but the claims about how fast it will replace traditional search are overstated.

E-E-A-T is more critical than ever in AI SEO because AI engines such as Google AI Overviews, ChatGPT and Perplexity use it

You can spot an honest Google Ads agency by checking three things before you sign anything: whether they give you ownership of

Yes, PPC works for small local businesses, but only when campaigns target the right geography, use tightly themed ad groups, and match

GEO is not replacing SEO; it is an additional optimisation layer that sits on top of traditional search engine optimisation. Pages that

To find a reputable Google Ads management company in Cape Town, check that the agency holds Google Partner or Premier Partner status,